This year I once again headed to Orlando, Florida during spring break not for Disney World, though it was just down the road but for the Optical Success Academy Conference. What’s that all about? Well it’s were I learn how to build a better business and an integral part of that is creating an Effortless Eyewear Experience. Of course, I had to pack a different frame each day to match my outfit. I have enough where I did that quite easily. I have my eyewear wardrobe to match most things though I still have 2 more pairs of glasses coming in. lol
As most of you know we are highly focused on our optical and creating an experience but there are always ways to up our game. It was also nice to be around like minded individuals that don’t want to follow the same old jam as many people in as you possibly can during the day. It’s about slowly down and treating each person as an individual and addressing all of their needs.
Along the was we got to go to Cafe Tu Tu and saw a Michael Jackson performer seen in the photo above (sort of). It was fun but it was definitely loud. We couldn’t hear each other to talk. So though it was a meal mostly without talking it was shockingly loud.
During the conference, no to toot my own horn, but I got to be a bit of an expert and sat on a panel since my practice has already dived into that Effortless Eyewear Experience.
I also sent my team to the conference and they came back with some wonderful takeaways to elevate the client experience. One is that we’ll present those lovely frames on trays. Two is that we offer more beverages now, including canned cocktails just to name a few.
After I come back from one of these conferences I’m always feel like things are in overdrive. There is so much I want to implement and I have to do as soon as I get back or it will get thrown by the wayside.
If you haven’t been in, in over a year, the practice is totally different aesthetically. As I type this they are installing our new cabinets in the optical. All the little changes we make, add up to a huge difference by the time we hit 12 months.
My hope is that the practice is always changing and growing!